CO-LAB ALEX STEINER WITH PRIMARK
“Skincare can be so baffling and overwhelming. The point is to try and take away the confusion and empower women and men to make the best choices for them. Really, it’s like me taking the consumer by the hand and walking them through it and saying ‘I’ve got you’,” she said. “The range is ever-evolving and I encourage feedback, so really it’s collaboration between me, Primark and also the customers.”
The two new products, along with the global restock of the full range, are coming to Primark on February 25.
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