The 34-year-old, worked part-time at the Soho branch in central London when she was 21 and studying for an MA in theatre directing at Central Saint Martins College of Art and Design.
During the three years that Paloma worked in store, Faith regularly served Fran Cutler, a close friend of model Kate Moss’ who works in PR. Faith recalls how: “After a few years of serving her, she aksed me what I did outside of the store and I told her that I wrote songs and performed them in clubs and pubs. She arranged that I meet with the head of Virgin Records who then introduced me to my manager. His first reaction was ‘your songs are terrible but you are such a brilliant character!’ So I stuck in there and tried to learn.”
Faith, who showcases the new underwear sets for autumn, follows in the footsteps of Naomi Campbell, Kate Moss and Rosie Huntington-Whiteley in posing for the brand.
Agent Provocateur was founded in 1994 by Vivienne Westwood’s son Joe Corré and his now ex-wife Serena Rees. Their first store was on Broadwick Street, Soho, where Faith was employed. The company was acquired by a private equity firm For £60m in 2007 and boasts a total of 104 stores worldwide.
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