URBAN DECAY POP UP COVENT GARDEN

American beauty brand Urban Decay, famed for its pigment and palettes, opens up its first UK store in Covent Garden.  



"This new space is more than just a store; it's the ultimate beauty hangout,"  



Urban Decay has added a coffee bar to the mix (lit by supersized nickel chandeliers), complete with a photo booth for before-and-after selfies, all in the name of inspiring us to share our inner digital beauty. 



 


this boutique is also about putting Urban Decay's cult status into a stand-alone store; there are nine make-up stations to test out the infamous Nude and Naked Palettes if you haven't already, or its bestselling 24/7 Glide On Eye Pencils, and a crack team of make-up artists to help you out. .