Victoria Beckham opens her first store in London's Dover Street.
Victoria Beckham's adoring fans queued patiently for the opening of her flagship store, despite the absence of the designer herself.
Mrs Beckham's following gathered outside the long-awaited Dover Street boutique to catch a first glimpse of her coveted collection, which had the critics raving at New York Fashion Week earlier this month, and it wasn't long before they rushed inside when the doors finally opened.
Despite the designer being at the UN in New York, an eager group of fashionistas and camera crews gathered outside, wanting to get their hands on items in the collection.
As she was made a UN goodwill ambassador, the mum-of-four said in her speech that it was her responsibility to use her public profile to raise awareness. But despite Victoria being away, it didn't stop her fans from gathering outside the boutique, where her husband David, parents Sandra and David and sister Louise all made an appearance.
But when she is back on UK soil, fans can forget any mental images of Mrs B proudly positioned behind a till. While she promises to be in the 6,000sq ft store ‘a lot’, there are no tills to speak of. Nor, indeed, is there a display window. Or rails of designer frocks as soon as you enter.
In an exclusive tour of the Dover Street space last week, the designer described why she shunned such traditional features in favour of a contemporary space dominated by a soaring staircase.
‘It’s the first time people can see the brand through my eyes,’ she said. ‘I didn’t want a traditional shop window, just a plain window, and a huge concrete sliding door.’
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