BUM BUM CREAM

  

Brazilians are known for their itsy-bitsy bikinis and killer beach bodies. Sol de Janeiro have captured that confidence and are bringing Brazil’s skincare secrets to the world. Harnessing nutrient-rich ingredients from the Amazon, the label’s body care collection – including the cult Bum Bum Cream – will leave skin super soft, deliciously scented and ready for Rio. 

The beauty industry has certainly been shaken by the latest export. Sol de Janeiro’s Brazilian Bum Bum Cream gained cult status in its body-bearing home and now has arrived to save our dull, dry skin.    












Here’s all you need to know to get peachy with the best of them.  












1. Funnily enough, Brazilian Bum Bum Cream is inspired by Brazilian’s favorite body part. But don’t be mistaken – this isn’t just for your booty, it’s can be used as a full body cream. 





2. The addictive, signature Bum Bum Cream scent – with notes of salted caramel and pistachio – is called ‘Cheirosa ’62’ because 1962 was a big year for Brazil. The song “The Girl from Ipanema” was released, Brazil won the FIFA World Cup, the famed Havaianas launched and Bossa Nova hit the world stage.  








3. One of our Brazilian beauty secrets is being cheirosa (sheh-rō-zah), which means to always smell incredibly delicious from sunrise to sundown.  








4. Brazilian Bum Bum Cream is rich in Guaraná, a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet. 







5. Everything included in the range is created using thriving nutrients from the Amazon, including the signature Brazilian beauty blend of nourishing cupuaçu butter, antioxidant powerhouse açaí and super conditioning coconut oil.








6. In Brazil, they believe you’re as beautiful as you feel. Beauty isn’t a universal standard to reach, but an attitude to take. It’s about radiating a confidence that comes from playing up your best assets.




7. The brand is entirely cruelty free and even has a resident pup named Sete (pronounced seh-chee) which means Seven in Portuguese. A lucky number for Sete’s human mom, Ingrid, their in-house Brazilian Beauty Expert. 









8. Sol de Janeiro means Sun of January. It’s a play on words that combines the name of the city that inspires them – Rio de Janeiro – with the beautiful sun that shines on its beaches.
10. All products are infused with ethically-sourced natural ingredients that are free of: phthalates, parabens, propylene glycol, synthetic colours, petrolatum.





Available at Harvey Nichols from £18.00