BOUX AVENUE

Boux Avenue will be opening a Flag ship store on Oxford Street Later this Autumn. 




Boux Avenue Westfield

The 3,000 sq ft store will offer lingerie, swimwear, nightwear and accessories with boudoir style fitting rooms and smart lighting settings. 



Boux Avenue was established in 2011 and has 25 stores in the UK including one in Westfield London. By 2016, the retailer is targeting 28 stores in the UK as well as significant expansion overseas.

“Taking our place in the fashion capital on Oxford Street will amplify our position in the market, as well as further cement our status as the ultimate lingerie destination,” said owner Theo Paphitis. “It’s a real milestone especially for such a young brand but really highlights how far the brand has come in such a short period of time.”

BOUX AVENUE LINGERIE

  
Balconette Bra £28                  Plunge Bra £26
           
complete the look Briefs from £14


 
Non Padded £28                     Satin Plunge £32
            
Complete the look 

 
Balconette Bra £30                  Plunge £24


     

Lounge wear

 
 
Chemise

   

SIX DECADES OF FASHION

 Not only is Queen Elizabeth II the longest reigning British Monarch but she is also the worlds most phtographed woman.  Throughout that time she has brought her own style to her unique role. We have  had six decades of what a modern day Monarch should look like.

Princess Elizabeth 1942




Norman Hartnell, who first worked for the then Princess Elizabeth in the 1940s, produced many of the finest evening dresses in Her Majesty’s wardrobe. His signature style of the 1940s and 1950s was full-skirted dresses in sumptuous silks and duchesse satins.   






 
Hardy Amies began designing clothes for The Queen in the early 1950s and established his name with the deceptive simplicity of his accomplished tailoring. The portraits by Cecil Beaton released to mark Her Majesty’s birthday in 1969 the are amongst the most memorable designs by Hardy Amies.
 
 

In the 1970s The Queen awarded her patronage to Ian Thomas, who was an assistant designer to Norman Hartnell before setting up his own salon. Thomas’s flowing chiffon dresses from the 1970s reflect the relaxed style of the decade. Maureen Rose of the same house continued to design for Her Majesty after Ian’s death until the late 80’s.  


  
Between 1988 and 1996, Her Majesty’s dresses were designed by John Anderson. His business partner Karl Ludwig Rehse took over the mantle after his death in 1988 and the Queen still wears his designs today.  




Stewart Parvin, the youngest of Her Majesty’s designers, trained at Edinburgh College of Art. He began to design for The Queen in 2000 and continues to do so.  





Angela Kelly is Personal Assistant and Senior Dresser to The Queen. Her role includes designing for The Queen, which she has done since 2002. Angela and her team try and use both old and new fabrics when designing. Some of the material they incorporate has been given to Her Majesty many years ago, some dates from when she was Princess Elizabeth. 

BRITAINS LONGEST REIGNING MONARCH

The Queen was described as a 'beacon of womankind' by celebrity photographer Mary McCartney who captured the image of the monarch sitting at her desk in Buckingham Palace. Later today, she will pass the record set by her great-great-grandmother Queen Victoria, who reigned for 63 years and 216 days between 1837 and 1901.  



The exact moment the Queen passes Victoria's milestone is not known because there is no precise time for the death of her father George VI - who died in the early hours of February 6, 1952. But it is thought he died at 1am, so at around 5.30pm the Queen will make history with Buckingham Palace calculating she will have reigned for 23,226 days, 16 hours and about 30 minutes.



The Queen around the time of her Coronation 6th February 1952

AFTER SIX

Diana Swirl Sequin Maxi Dress

£130.00

A worthy winter investment, this statement Diana Swirl Sequin Maxi Dress is sure to turn heads. Team with pointed heels for cocktail hour, or pair with a plush faux fur coat for your Christmas party.

 

Bianca Lurex Midi Dress

£75.00

Who says a metallic Bianca Lurex Midi Dress can't be wearable? Teamed with flat lace-up boots and a thrown-on knit, this striking ensemble becomes perfect for everyday wear.

After Six Dresses FRENCH CONNECTION

AGENT PROVOCAUTEUR 2015

British singer Paloma Faith, who used to serve customers at luxury lingerie store Agent Provocateur, is now the face of the brand

 


The 34-year-old, worked part-time at the Soho branch in central London when she was 21 and studying for an MA in theatre directing at Central Saint Martins College of Art and Design.




During the three years that Paloma worked in store, Faith regularly served Fran Cutler, a close friend of model Kate Moss’ who works in PR. Faith recalls how: “After a few years of serving her, she aksed me what I did outside of the store and I told her that I wrote songs and performed them in clubs and pubs. She arranged that I meet with the head of Virgin Records who then introduced me to my manager. His first reaction was ‘your songs are terrible but you are such a brilliant character!’ So I stuck in there and tried to learn.”



Faith, who showcases the new underwear sets for autumn, follows in the footsteps of Naomi Campbell, Kate Moss and Rosie Huntington-Whiteley in posing for the brand. 



Agent Provocateur was founded in 1994 by Vivienne Westwood’s son Joe Corré and his now ex-wife Serena Rees. Their first store was on Broadwick Street, Soho, where Faith was employed. The company was acquired by a private equity firm For £60m in 2007 and boasts a total of 104 stores worldwide.