Thursday 18 August 2016

VICTORIA BECKHAM COSMETICS

Victoria Beckham will launch her own eponymous line of cosmetics with giant Estée Lauder.
 








The limited edition collection, which will launch on 13th September , is called Victoria Beckham Estée Lauder and will be rolled out across selected shops, online - and in Victoria's  clothes stores.










Jane Hertzmark Hudis, group president, of Estée Lauder Companies, said: 'We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world.




'Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.'


Victoria said: 'I am thrilled to be launching this limited edition makeup collection with Estée Lauder. 


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'The whole process has been both inspiring and eye-opening - from going back and revisiting the Estée Lauder archives, through to working on the product with the Estée team, this feels like the perfect makeup partnership for me and my brand.







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'I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this makeup range and play a small part in her vision for women.'


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Victoria launched her label in 2008 and, despite initial cynicism from the fashion
world, silenced her critics by going on to earn almost twice the amount of her footballer husband David - figures released in December 2015 suggested she had turned over £34 million in the preceding financial year.





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She told The Business of Fashion Magazine: 'For a long time there, I was a bit of a laughing stock. And while everybody was busy laughing, what was I doing? I was laying the foundation to what I have in place now.'






Her clothing line is now stocked in over 400 stores in over 500 countries.
New York-born Estée Lauder, who died in 2005, began her business a a fragrance company with her husband and went on to be named as of the 20 most influential business geniuses of the 20th century.



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