H&M CHRISTMAS

Katy Perry is the face and sound of the Swedish retailer’s  H&M festive campaign, for which she stars in a TV ad singing a specially-created song, Every Day is a Holiday. The commercial, which sees Perry cavort with life-sized gingerbread men, giant teddy bears and oversized presents won’t be unveiled until November 23, so in the meantime we have a sneak peek of Perry posing in H&M’s festive attire.   



Perry calls the Elfie Selfie knit that she models her “favourite”. The festive collection will be in stores from mid-November.



"H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe.” 




H&M is playing its part in supporting impoverished children in Myanmar this Christmas by donating five per cent from its specially-designed gift cards to UNICEF. Along with the H&M Conscious Foundation, the charity hopes to provide quality education for 350,000 vulnerable children in the country, where there is urgent need to improve access to basic education.