While the hotel slept, Burberry’s elves sprung into action piecing together the elaborate design through the night so that guests were greeted by a breath-taking moment of festive magic when they came down to start their day.
Playing on its longstanding association with the changeable British weather, Burberry’s chief creative and chief executive officer, Christopher Bailey, dreamed up a giant mirrored, metallic umbrella tree stretching up to the first floor.
One hundred gold and silver umbrellas interlock to form the towering six metre structure, which bounces light all around the lobby like a giant glitterball. But the finishing touch comes courtesy of over 77,000 motion reactive lights which follow guests as they descend the staircase and give the illusion of sparkling raindrops falling down the tree.
This is the sixth year Claridge’s has invited a fashionable guest to put their mark on its festive decorations. Previous collaborators include Lanvin’s Alber Elbaz, John Galliano and Italian design duo Dolce and Gabbana, who returned for a second time in 2014.
Its unveiling has come to symbolise the start of Christmas in London W1 as much as the switching on of Oxford Street’s lights, and draws visitors from across the city and around the globe.
“It is so wonderful to see the tree in such an incredible setting as part of Claridge’s seasonal celebrations,” Christopher Bailey said, “I hope that it helps to bring guests a sense of festive fun.”
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