LONDON FASHION WEEK

As part of London Fashion Week’s move to its new central London location in the heart of Soho, the British Fashion Council today announces the public programme of events that will run alongside London Fashion Week in a bid to create an inclusive city-wide celebration.

London Fashion Week at Golden Square

Friday 18th - Tuesday 22nd September 2015
Golden Square, Soho, London W1R 3AD
Free Admission




London Fashion Week at Golden Square is a short walk from the Official Catwalk Show Space and Designer Showrooms at Brewer Street Car Park. For five days it will be home to screenings, pop-ups, exclusive offers and special events.

• The LFW Outdoor Cinema. This season, LFW boasts its very own outdoor cinema featuring livestreaming from the LFW catwalks, fashion films and digital presentations from Hunter, McQ Alexander McQueen, SHOWstudio, Vogue and Zoe Jordan. Daily highlights and celebrity interviews will also be featured - alongside the LFW debut of the American Express ‘London Fashion Week Talk Series’.

• Hunter. To mark the livestreaming in Golden Square of Hunter’s the Hunter Original SS16 LFW show; the British heritage brand will be offering members of the audience the opportunity to win a Hunter Original Icon from the nearby flagship store on Regent Street.

• HIX FishDogs. Hix’s iconic food van will be on site serving up the finest hot snacks.

• Lavazza Coffee. This season, the official coffee of LFW will be served up in limited edition Marques’Almeida designed coffee cups from its bespoke pop-up cafe.

• Propercorn. Once again, Propercorn demonstrate its commitment to LFW, with tasting ‘trikes’ offering a variety of the finest popcorn, including its newest flavour combination; Smooth Peanut & Almond.

• Sunglass Hut. Visit Sunglass Hut’s pop-up at Golden Square during LFW for your chance to star in your very own #punkitupvideo. Plus, share your video for a chance to win tickets to London Fashion Weekend. The pop-up will sell an edit of the season’s hottest designer sunglasses, including a UK exclusive of the Burberry Garbadine Lace Collection. They are inspired by woven Garbadine, the iconic fabric of the Burberry trench coat, detailed with an English heritage lace pattern.

• Swatch. The Swiss timepiece giant launches its latest collection ‘Street Energy’ with an interactive ‘Mood-O-Meter’ at the Swatch ‘Street Energy’ Pop-Up. Have your mood read by the ‘MOOD-O-METER’ app which scans your outfit and reads your mood. Post a picture using Swatch's emojis with #SwatchMoodBoard to share on social media with a winner announced daily.

• Amex Insiders. Dedicated digital walls in Golden Square provide access to information about London Fashion Week and the surrounding area.

• Document your London Fashion Week experience on social media with the ultimate selfie hashtag: #LFW. The giant artwork is the perfect backdrop for style snappers and bloggers alike.

• #LFW #GoldenSquare

 

Gareth Pugh Official LFW Tote BagsAvailable from all UK Sunglass Hut stores with purchases of £100 and above.

Sunglass Hut has teamed up with Gareth Pugh to create the official London Fashion Week Tote Bags. With a nod to his AW15 collection, the tote features Pugh’s truly arresting take on Punk. Sunglass Hut’s London Fashion Week ‘Punk it Up’ campaign, featuring Georgia May Jagger, will be featured across London throughout LFW.




London Fashion Week Talk Series Presented by American Express

Daily from Friday 18th September - Tuesday 22nd September 2015
Condé Nast College of Fashion & Design, 16-17 Greek Street, London W1D 4DR
Tickets are free and available from 15th September.
With talks from key speakers including Peter Pilotto and Zandra Rhodes, the official London Fashion Week Talk Series presented by American Express will open its doors to the general public at the prestigious Conde Nast College. With a tightly curated programme of prolific guest speakers from all corners of the industry, these daily discussions are sure to prove insightful and informed.

Fashion Film Sponsored by River Island

Sunday 20th September, 15.00 - 16.30
Brewer Street Car Park, London W1F 0LA
Tickets are free and available via @riverisland on Instagram and the River Island Style Insider blog.

The British Fashion Council’s film initiative, ‘Fashion Film sponsored by River Island’ continues to make creative leaps forward. This season, Mary Benson, Zandra Rhodes and Zoë Jordan have been selected to show as part of the initiative. With a screening at the Official London Fashion Week show space, ‘Fashion Film’ offers the general public a rare opportunity to venture into the Brewer Street Car Park for the full fashion experience.

Minnie: Style Icon Exhibition

Saturday 19th September - Sunday 20th September 2015
Black Members Club, 67 Dean Street, London W1D 4QH
Tickets are free and available at blacksclub.com
In homage to the ultimate fashion pin-up, the British Fashion Council and Disney will join forces to celebrate Minnie: Style Icon. Exploring Minnie Mouse as a style icon and her influence on fashion and pop culture; Minnie: Style Icon, has been co-curated by model and photographer Georgia May Jagger, and brings together photographs, archive imagery, sketches, celebrity portraits and fashion spreads, from as far back as the 1930s to the present day.