PURE RED LIPS

To create your Pure Red Lips:

1.	Use the Lip Liner Magique pencil to define your shape and outline, or sweep across your lips as a primer.
2	Apply the desired red shade by either sweeping the colour across your lips for intensity, or simply dab with your index finger for a more subtle finish.

1.	Use the Lip Liner Magique pencil to define your shape and outline, or sweep across your lips as a primer.
2	Apply the desired red shade by either sweeping the colour across your lips for intensity, or simply dab with your index finger for a more subtle finish.

To create your Pure Red Lips:

  L'Oreal Paris has pulled together an impressive line-up of models and actresses sporting red lips for its newest campaign. 

Blake Lively, Zoe Saldana, Jane Fonda, Julianne Moore, Liya Kebede, Freida Pinto, Eva Longoria, Aishwarya Rai, Natasha Poly are all pictured together in a new campaign to launch L'Oreal Paris' new collection of red lipstick.

The famous faces are taken from across the world of modelling and acting and are pictured together to demonstrate the variety of shades of the red lip.
The campaign launches four new lipstick shades, each named after one of the campaign models: Eva's is a brick red shade, Liya's is an orange-tinged theatrical shade, Blake's a darker berry shade and Julianne's is vermillion red.


"There is most definitely a perfect red for everyone and if you apply one tone and feel conscious and aware of it then it is not the one for you" explains Lynsey Alexander, L'Oreal Paris Make-up Artist.
"The correct red should leave you feeling empowered, confident and sexy all at once whilst ultimately being something you choose to wear and and not something that wears you."
Freida Pinto posted a behind the scenes shot of the campaign with Eva Longoria and Natasha Poly.