LANVIN A/W 2012

How did an 82 year old grandmother of ten become the star of Lanvin's Autumn/Winter 2012 Ad campaign.

Lanvin Designer and Creative Director, Aber Elbez decided to cast real people for A/W 2012 Ad campaign, shot by Steven Meisel, Elbaz wanted to capture the real beauty of ordinary people. The cast of which is 18 to 82. The interest in its oldest cast member Jacqui "Tajah" Murdoch has gone viral and has caused quite a buzz. With good reason, as she is elegant, interesting and stylish.




Jacqui Tajah Murdoch Modelling for Lanvin A/W 2012                                                                

"I wanted to be another Josephine Baker or a High Fashion runway model"  "the opportunities were not there for women of colour".  failing to land  high profile modelling job she became a dancer and performed at the Apollo with the likes of Count Basie.  Intent on educating herself she earned herself  three degrees at New York University.

Despite Academic credentials  she has always retained her focus on fashion.  "you will never see me in jeans, unless they are white"  "because its  too common,"  "i wear mostly dresses, I like to be different".  She says she had a wondeful time on the Lanvin campaign set. Her reaction "its been a long time coming.

As well as performing and Lecturing at Harlem's Jazz Museum,  Ms Murdoch insists she will never retire and is writing her memoir.