Lana Del Ray models soft sweaters and knits for the campaign, shot by famous fashion photographers, Inez Van Lamsweerde, Vinoodh Matadin.The singer lends her signature teased tresses circa 1960's Dusty Springfield Bouffant to the Swedish chains ad campaign. The sultry voiced singer has become a well known fashion it girl and donned several of the seasons hottest trends, which include painted trousers, soft pastels, peplum tops and deep burgundy hues.
Stand out pieces include pink Angora sweater, crisp mini dresses, tiered skirts, tailored blazers, painterly abstract separates, along with white faux fur collared winter coat.
The palette ranges from charcoal grey staples, to dusky pinks,greens and purples.
The mood is glamour 1960's vintage femme fatale with volumized tresses, cats eyes, and chandelier earrings.
Lana Del Ray will also team up with H&M for a set of winter promo pictures expected out sometime in October.
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